Why Cold Is So Hot Right Now?

The festive period may be over, but there’s still time to take the plunge – literally. As demand rises for cold treatments such as ice baths, how do you know what the right solution is for your spa project?

Once reserved for elite athletes and sports therapists, ice baths have surged into mainstream wellness culture. Ice baths have long been valued in sports therapy for their role in recovery, inflammation reduction, and overall physical conditioning. As these benefits gain wider recognition, demand is rising not only in homes but also in commercial settings where clients expect professional‑grade experiences. Spas are uniquely positioned to meet this demand, offering a controlled, premium setting that elevates the traditional cold‑therapy ritual.

One of the most compelling advantages of ice baths is their practicality. Ice bath units are typically designed for single‑person use and come with self‑contained treatment systems. This compact footprint allows spas to introduce cold‑therapy options without sacrificing valuable floor area as compared to a traditional cold plunge pool.

A standalone ice bath typically features a more simplistic water treatment system and a lower water volume compared to a plunge pool. This means an ice bath may struggle to match the bather throughput potential of a commercial setting and there may be other trade-offs.

In contrast, a plunge pool is generally larger and typically provided with a treatment system similar to that of a swimming pool. This allows for excellent water quality and greater resilience/flexibility in a more heavily used spa setting.

There are other options that can be considered when it comes to cold therapy, such as experience showers, ice fountains and snow rooms.

Whether it be an ice bath, cold plunge pool or other experience; Devin Consulting’s expertise can help you select the optimal solution for your spa project.

Contact us at info@devin-consulting.com